If you missed by post a few days ago, I talked about a Ford Tweetup that I co-hosted last night. Ford had a few people from their social media team there as well as the 2010 Ford Taurus.
I must say, it’s one heck of an improvement over the Ford Taurus I remember. I remember the one that looked like a turtle on the outside. Here’s my review of the new 2010 Ford Taurus:
The first thing I noticed was the look of the Ford Taurus. It’s so much different than I was anticipating. It sort of looks like a cross between a Lexus and an Infiniti. Here’s a few shots I took of the exterior:
As you can see, it’s a pretty sweet looking car. Especially since it’s a full-size car instead of a sport compact. If I were looking to get a full-size car, I’d actually consider the Taurus (the SHO model that is).
The other thing that really surprised me was the interior of the Taurus. I’ve always considered American made cars to be rather plain and boring on the inside. Which is the main reason why I’ve always liked import cars. I remember riding in a mid 90’s Mustang and the interior reminded me of a Ford Ranger.
Luckily, Ford has done a complete overhaul on the Taurus. This car was equipped with everything from leather seats to a Sony sound system. Plus it has a ton of new features like key-less entry and start, Microsoft sync, and a bunch of other stuff I didn’t have time to fool around with. It even has hand shifters on the steering wheel if you like shifting the car.
Here’s a few pictures of the interior:
As you can see, the interior is pretty slick for a full-size American made car. It looks more like a Corvette than a Taurus.
Besides looking at it, I also had the opportunity to take the Taurus for a spin and see how it felt on the road. It took a while to get used to it since I’m not used to driving, especially a full-size vehicle. But once I got going I loved how it felt and I couldn’t believe how quiet it was on the inside.
It has some cool features such as a radar system, which automatically adjusts your cruise control speed if it detects a vehicle nearby. It also has lights on the mirrors that let you know when it’s safe to merge lanes. Very cool.
The model I drove was the SEL, so it wasn’t super quick. But I’d love to drive the SHO model (Twin-Turbo) sometime to see how that thing goes. It looks pretty quick in the videos I watched.
Overall, it was a great event and I had a lot of fun checking out the new car and learning more about how Ford is using social media. It’s really interesting to see how different companies are using social media to target their potential customers.
For more pictures from the event, check out the 2010 Ford Taurus gallery.