An Experiment In Blog Post Frequency

One of the most common questions I receive from fellow bloggers is “how many times should I post on my blog?” I usually respond with a simple and honest answer…I don’t know.

I have been blogging on and off for over 5 years now and still have no idea what the best blog post frequency is. Here on this blog, I typically try to post Monday through Friday. I’m usually too busy on the weekends to post and I expect my readers are as well. However, I do miss some days when I am either stuck on what to write or have other things that need to take priority.

Since this is question I often wonder myself, I decided it’s time to figure out the answer.

Time For Some Research

I thought I would take a few minutes and see what I could come up with about blog post frequency. My trusted friend Google found a few good posts from Problogger that discuss the topic. A really good post titled “Does Blog Post Frequency Matter?” talks about blog post frequency and everything that goes along with it. The writer does a good job of pointing out the misconceptions that you need to post all the time to be successful.

The post that really got me thinking was titled “Timothy Ferriss vs. Gary Vaynerchuk – Two Approaches to Successful Blogging.” It compared two very popular bloggers and their completely different work habits. Tim prefers to write one post every 4 – 6 days while Gary posts much more frequently.

It’s amazing how two completely different approaches both work very well. It leaves me wondering which approach I should be utilizing. At the present moment, I would compare myself to Gary more than Tim since I tend to write often and spend a lot of time on my blog.

My Thoughts

Once I got to thinking, I started to think that writing less often would actually be better. That way I can spend more time on each post and create even better content. I would then have more time to promote the posts via comments, social networks, etc. It does seem like the more time I spend writing, the less time I spend building my network and marketing.

Another positive would be that readers have more time between posts to leave comments and feedback. Whenever I take a few days I off, the last post I wrote usually gets a good amount of comments since it was the most recent post for awhile.

However, these are simply my thoughts and I have no idea if it would actually work this way. It could just as easily have a negative impact where people stop visiting as often due to the fact that there is no new content.

Which leads me to this…

Time For An Experiment

After reading all of those posts, I really got to thinking about blog post frequency. So starting today, I have decided to conduct another experiment here on Life of Justin. I thought it would be a great way to gather some real evidence on what blog post frequency works best.

For the next 3 weeks (ending on April 8th), I am going to post 3 times a week. I will split the posts up so that they don’t fall on consecutive days. On the days that I do not post, I am going to spend time offsite promoting my blog and marketing it. That way I can work on getting more traffic while still creating 3 quality posts a week.

Once the experiment comes to an end, I am going to do a detailed summary of my findings. I will compare my daily visitors, pageviews, comments, and any other information that might be useful. I will then put all the details togethers and share them with everyone.

So bear with me and see what happens!

10 thoughts on “An Experiment In Blog Post Frequency

  1. Serena

    Thanks for the link Justin. I’ve only just started my blog and am seriously lacking on the comments…so much commenting to do on other people’s so little time lol. Be very interested in your experiment results!

    Reply
  2. Adam Pieniazek

    My preferred post rate on my personal blog is about three per week. Like you said, I find that better content is created and more interaction occurs at that rate. Very curious to see the results.

    Reply
  3. Stevo

    Interesting project. I’ve wondered about that myself. I write three or four per week. I’m very interested in the outcome of your experiment.

    Reply
  4. Ryan Edward

    I find that it really depends on the goal of your blog. I have some blogs that I haven’t posted to in over 6 months and they still get traffic and make money. then I have ones that I post to every week. If you want to develop loyal readers than posting is more important. If you just want to make a niche site that covers all the basics of that niche than posting often may not be needed at all.

    Reply
  5. Andrew Jakubowski

    Well, I was thinking about the writing frequency myself and now your post kind of convinced me that it could be better to write less, better quality posts. That’s especially the case on my blog where I post tips and howtos, and that requires quite a bit of research too…

    Reply
  6. Erica

    Interesting experiment. I find that 4-5 posts a week is good. Sometimes I post less, sometimes more. Once last year I made a two weeks’ blogging break to ‘take time off’, and I wasn’t surprised that I lost readers. But when I took a break over Christmas/New Year I barely lost any readers at all.

    Reply
  7. Liz K.

    The key variable is quality. If you don’t something interesting to say, a higher frequency won’t help, obviously. We’re quite curious to see what the data says…

    Reply
  8. Kai Lo

    It really depends on your preference and how much time you have. If you don’t have much time, simply go Timothy’s way of doing things. It is better to write once a week if you have an amazing article that you want to write than bunch of junk if you are just forcing some posts into your site. I choose to post almost everyday simply because I have more time than most bloggers.

    Reply
  9. Dan

    I hope you get some good results from it Justin, I guess it depends on the person and on the blog somewhat. We’ve just launched IntrepidLifestyle by the way and your interview is up as the first in a series.

    Catch you around soon.

    Reply
  10. Pingback: Blog Post Frequency Experiment Results

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