Back on March 18th, I wrote a post about blog post frequency and an experiment I was conducting. Now that it has been a few weeks, I thought I would go back and take a look at my traffic stats ever since I started writing a little less frequently.
Here are my stats starting two weeks before the experiment through April 12th:
Not Much Change
As you can see from the graph, not a whole lot of changes took place. If anything, my traffic started increasing a little bit since I spent more time promoting my blog than writing. I did not notice any dips in traffic from not posting for a few days which was suprising to see.
The search engine traffic I received everyday kept my traffic pretty consistent which is a good thing to see. I also experienced a gain of 12 RSS subscribers during the time period. I also blame this on the fact that I spent more time promoting my blog.
Conclusion: Blog Post Frequency Isn’t That Important
Based on the traffic stats, I have concluded that blog post frequency is not nearly as important as some people may think. Readers will still continue to read your blog, regardless if you post everyday or once or twice a week.
The two benefits that I can see from posting often are: Getting more posts indexed in the search engines and getting more of your RSS subscribers to visit your actual blog everyday. However, these are not that big of deal unless your blog is new and still not generating a decent amount of traffic from the search engines.
What it really comes down to is marketing and promoting your blog. The more time you spend marketing the more traffic your posts will see. But marketing alone will not make up for good content. So it’s also important to write great posts, even if it’s only once or twice a week.
Based on this blog post frequency experiment, I have decided to not follow a set posting schedule. Instead of trying to write a certain amount of posts each week, I am simply going to write when I have something to say. That way I won’t force myself to write on certain days if I don’t have anything good to write.
Now I need to find some new ideas for experiments…any suggestions?